To add, it would also boost engagement through successive tweets, hashtags, and mentions. On top of that, sending tweets will be much faster and easier than before because the users now have a higher tendency to frequently tweet on a post.įor marketers, this means that longer content for branding can be shown. They could also just assemble all the "small" tweets" into a major tweet. Originally, Twitter only lets users type 140 characters, but the founders changed that policy and decided to rebrand the site with a simple tweak.Īccording to the experts, the character limit expansion could result in fewer workarounds, where users could not depend anymore on shorthand abbreviations. Since then, users could now post more words for their content, but still, there's a lot of protest regarding this call. In 2017, the tech firm decided to extend the character count to 280 from 140. If users wish to improve the site, it could be the number of characters in a single tweet. Recently, Tech Times reported that Twitter now allows video subtitles to play on a muted iOS or Android device automatically. If this trend goes well in 2022, social media marketers will be the ones to most benefit from it. According to research, watching videos on this site is twice as memorable as watching on premium platforms. However, a study claims how effective a Twitter video is. It only beats Snapchat at 10%, but it is still behind Facebook, YouTube, and Instagram. As the digital age progresses, marketers are slowly getting used to the platform's business tools.Įarlier this year, a study showed that video marketing on Twitter only sits at 43%. On Twitter, people prefer to watch shorter contents which is enough to convey the message to the target viewers. In fact, people would say that these platforms are Facebook and YouTube. The first social media site that comes to your mind when you hear the word "video streaming" is not Twitter. With that, the experts claimed that Twitter would someday dominate the field of social media news through its various reports about education, health, politics, and other topics. Still, the platform lags behind YouTube and Facebook for a similar purpose. They prefer to browse on it over other news sites.īased on a recent survey, 53% of them continue to prefer Twitter to search national and local news. The most common audience of the platform came from 68% of adults. The same report wrote that Twitter would remain a dominant site for news. Related Article: Twitter Ditches Auto-Cropping Algorithm in Latest Update | Bigger and Better Photos Now on the Timeline Twitter as Social Media News Site The former got the least number of visits at 14.43% at that time, while FB and Pinterest got 60.52% and 21.04%, respectively. Statistica released statistics based on the share of visits among Twitter, Facebook, and Pinterest. To begin with, Twitter might be a popular social media site, but it's not as outstanding as Facebook and Instagram when it comes to visits. Upcoming Twitter Trends to Expect in 2022Īccording to a report from Finance Online, marketing expert Jeff Bulas predicted that Twitter's fate will depend on several factors, including external developments, market forces, and the whole organization itself.
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